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Pre-start up

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Helping you to ask for more

A new survey commissioned by Royal Bank of Scotland has revealed concerns and specific challenges that female entrepreneurs and business owners face in Scotland.

Last updated: 22 Jul 2020 3 min read

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Amee Ritchie successfully crowdfunded S'wheat – which produces reusable bottles made entirely from plant-based materials – through Back Her Business, the bank’s crowdfunding programme for female entrepreneurs.

It finds that, despite political uncertainty, more than half want to grow their business over the next three years.

The findings in the study , undertaken by YouGov*, has led to the Royal Bank of Scotland launching a campaign, ‘Ask for more’, to break down the barriers faced by female entrepreneurs in Scotland.

The campaign builds on the findings of the Rose Review **, a UK government-backed review by Royal Bank of Scotland CEO Alison Rose, published in March 2019. It found that, on average, female-led start-up businesses launch with half the capital of male-led start-ups. And if the rates of women-led businesses equalled that of men, the contribution to Scotland’s economy would increase to £13bn***. 

If the rates of women-led businesses equalled that of men, the contribution to Scotland’s economy would increase to £13bn

Women from the Ask for More podcasts talk business during coronavirus

On this site, you’ll find useful topical guides, a podcast series and case studies, produced in collaboration with female-founded small businesses that have overcome barriers to get their idea off the ground and grow their business. These tools and advice aim to level the playing field for women and provide them with much-needed support to realise their potential, particularly when it comes to running their own business or taking the first steps to launch it.

*YouGov plc. Total sample of 502 entrepreneurs/business owners in Scotland. Fieldwork was undertaken between 15 and 27 October 2019. The survey was carried out online. ** The Alison Rose Review of Female Entrepreneurship , 2019. ***Claim from the Alison Rose Review of Female Entrepreneurship: around £250bn of GVA could be contributed to the UK economy if female entrepreneurs started and scaled businesses at the same rate as UK men, equivalent to around four years of natural GVA growth.

Ask for More podcasts

Listen to our series of Ask for More podcasts here .

Ask for More guides

Download our series of PDF guides offering practical advice on overcoming some of the barriers identified in the Rose Review, with hints and tips on social media and effective communications; building your business confidence; building your personal brand; and funding your business.

YouGov survey: Breaking Down BarriersSupporting Scotland’s Female Entrepreneurs: Social media and communicationsSupporting Scotland’s Female Entrepreneurs: ConfidenceSupporting Scotland’s Female Entrepreneurs: Your personal brandSupporting Scotland’s Female Entrepreneurs: Funding your business
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